To launch their Ranch sauce in the UK, Heinz employed long-term collaborators Hot Sauce Presents to create the immersive ‘Ranchenzo’s’ at hyped Vincenzo’s slice bar in Shoreditch High Street.

Inspired by chaotically branded old-school New York slice bars, they served just the crust, to prove how ranch can make it the best bit.

As the designer, this one was a lot of fun.

Conceptual designs

Production photos