Taking inspiration from their existing branding shown in their office interior design, branding assets and products, I researched organic materials that would match their ethos of using sustainable materials with industrial features.

Reference Images

3D model

The pop-up design is for a basic 3 x 2m space, and the final design emulates their process of reusing old lorry tarpooling to create bags.

Taking old plastic to be recycled into polycarbonate to construct a transluscent lorry shape, creating a backdrop to showcase the bold colours Freitag is known for. 

The use of (sustainably sourced) natural wood flooring continues to stay true to their branding (as shown in their office space above), it reworks their clever use of pine to cut through the harsh contrast of metal and the bold colour tarpooling.