Freitag
Brand Activation / Pop-up design
Theoretical project
Taking inspiration from their existing branding shown in their office interior design, branding assets and products, I researched organic materials that would match their ethos of sustainable materials with industrial style.
The pop-up design is for a basic 3 x 2m space, and the final design emulates their process of reusing old lorry tarpooling to create bags.
Reference Images
The pop-up design is for a basic 3 x 2m space, and the final design emulates their process of reusing old lorry tarpooling to create bags.