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Freitag

Brand Activation / Pop-up design

Theoretical project


Taking inspiration from their existing branding shown in their office interior design, branding assets and products, I researched organic materials that would match their ethos of sustainable materials with industrial style.

The pop-up design is for a basic 3 x 2m space, and the final design emulates their process of reusing old lorry tarpooling to create bags.


Reference Images





3D model